deter theft

Red Tag by Amaray is the ultimate DVD security deterent for retail environments.

The Red Tag system is an efficient anti-theft system, because it has a benefit denial side to it: once the Red Tag has been inserted in the box, the only way to access the disc is to break open the box.

Once this is done, the disc is still solidly locked on the release button, and will be damaged if pulled from the hub by force.

Deter Theft

Red Tag has an enormous ROI for studios as studio costs are largely fixed and every incremental sale feeds through to the bottom line at a fast rate.


Red Tag is a cost-effective security deterent


Red Tag reduces the ability of store theft by up to 30%